One of the presentations at the conference “ From Chaos Channel Marketing to Cross-Channel Marketing ” organized by MDirector b2c email list was given by David Olivares , Corporate General Manager of MDirector who, under the title “From AdTech to MarTech: Going back to the basics to empathize with the consumer? He focused his intervention on the commitment to agile development and users as levers of technological evolution. To begin with, David recalled the importance of the reptilian brain, the part of the brain that makes us react automatically, without b2c email list thinking to specific stimuli, and opted to return the classic values and archetypes of consumer personality to the center: methodical, competitive , humanistic and spontaneous.
Knowing how each user behaves, it will be possible to counteract the 6 usual objections that customers put before the b2c email list proposals that companies make: I don't trust the commercial I don't trust the company I don't trust the product/service The product does not meet my needs I don't need it now Price user experience For the b2c email list person in charge of MDirector , the best way to dilute these excuses is to offer each user what they really need, focusing the sales process on customers and not on technology. “We must try to understand our customers. For this it is essential b2c email list to empathize. We have two ears and one mouth but in marketing we tend not to listen when we should be listening twice as much as we talk.
In this way, brands will be able to focus on properly analyzing the vast amount of data they already have at their disposal on b2c email list the behavior of their customers in order to understand them and be able to offer them what they need when they need it. Terrifying user experience It is only after listening to the consumer that brands should consider using advertising technology, AdTech, one of the keys to the problems of digital advertising because, according to Olivares, " the technology to make ads has taken the wrong path, it has forgotten usability and making it easy for users by focusing only on functionality. David Olivares in Antevenio David confessed b2c email list that “arriving in Antevenio was like seeing the light”. Until then, he had been dealing with technologies that were difficult to use despite having enormous potential.