He will explain how Pinterest has created an ecosystem of technology partners that allows marketers to scale on the platform and how emerging platforms fit into the marketing technology ecosystem. Chug Abramowitz, Vice President of Global Customer Support and Social Media at Spotify , and Katy Keim, CMO and Managing Director of Lithium , will then conclude with Taming the Social Media Beast: How Spotify Delivers Amazing Experiences to Millions of Customers . Chug will discuss how Spotify
formed an integrated system of social media tools that dramatically increased efficiency and enabled them to deliver awesome digital customer experiences to fans around the world. You will learn: A plan for integrating social media into your business Tactics jewelry retouching service to operationalize social digital transformation Data that will help you advocate for social transformation within your organization May 10: Digital Transformation Track Digital transformation is about leveraging the intersection of marketing and technology to help reshape the way your entire organization interacts
with customers in a digital world. We still have a few presentations to announce in this track – pending final approval from the respective brands' PR teams – but here's what's confirmed: Gaurav Bhatia, Vice President of Digital Strategy at AARP , will share how they approached designing customer experiences by leveraging data and analytics . You'll learn how AARP Services developed their martech platform with the vision of the connected customer in mind, and how they design digital experiences across web,