Even better if you can do user research! (3) How to recall? Formulate recall strategies according to the characteristics of groups at various levels. In the first half, we have delineated executive email list the lost user group on a large scale, and the finer group division can be subdivided according to the quality of the lost user, RFM model and other user behaviors. The biggest purpose of figuring out the lost group portraits is to stimulate them by certain means executive email list according to the group portraits, and try to reawaken and recall users as much as possible. For the mobile voice platform, combining platform attributes.
Recallability + emotional resonance of the scene, the users who are most likely to return will be loyal fans of the core KOLs on the platform. The G-spot who used to be the core executive email list fans of this platform may be their favorite anchor or content, because it is a content-based community; this will affect the design and direction of the subsequent recall copy. The actual operation is as follows: The premise assumes that the executive email list higher the duration of the broadcast = the higher the activity = the more faithful Specific data latitude, subdivision items: The number of days after the broadcast the number of days.
When the user completes more than 90% of the broadcast of a certain anchor program At that time, according to a user's complete broadcast days under a certain anchor executive email list program >= 3 days, it is a loyal fan of the anchor. Playing time You can also continue to subdivide, sort the total playback time among users with more than 3 days of broadcast days, and divide the user groups at different levels according to the proportion executive email list of the data time interval. For example, among the listeners of anchor A, among the users who have finished the broadcast for 3 days (the threshold is set), 20% of the users have played for more than 2 hours.