Week, you can publish three blog articles and then nothing for two weeks after that. Consistency is essential because it guarantees that your audience is always expectant. On average, you need to connect with a lead eight times before you convert them into a customer. The Hong Kong Phone Number List longer the period between these contact points, the more difficult it is to group them together. For example, if three months pass between interactions, that's the same as starting from scratch each time. One of the best ways to Hong Kong Phone Number List ensure consistency is to create a Content Marketing calendar.
This way, you can schedule posts in advance so Hong Kong Phone Number List you don't get left behind. That said, you must have enough content to promote; That's where archived posts come into play . 60% of marketers say they create at least one piece of content per day. Mistake 3: Not being aligned across departments. Too Hong Kong Phone Number List often, sales and marketing are in their own bubbles and don't communicate with each other. Sellers rely on instinct and proven tactics to close a deal. On the other hand, marketers use data and trends to promote different products. If these departments are not aligned, it can create friction, both within your company and with your customers.
For example, if the marketing team creates a campaign to Hong Kong Phone Number List promote a specific product, does the sales team know what is selling and why? Otherwise, they can lead customers to something else, defeating the whole purpose of the campaign. Instead, managers must bridge sales and marketing when developing Content Marketing pieces. If a video or article is focused on a specific product, make sure sellers know what to Hong Kong Phone Number List expect from it. The sales team may also provide information based on their interactions with customers. Imagine multiple users complaining about a specific product feature; sellers can notify Marketing to address that issue.