confusing. We'll have to wait and see how current crisis-induced behavior skews the best long-term search results. As we know, search trends reflect people's priorities. And as a company, it's our job to listen and respond. What is currently happening in research? There are many disruptive factors at play in search results right now. As you may recall, RankBrain (Google's search AI) is among the top three signals from Google's algorithm. This means that in addition to content and links,
RankBrain helps determine rankings. Google created RankBrain to handle the growing percentage of queries it had never seen before. You can company employee list imagine what RankBrain has to deal with now. Every day we see new research that has never existed before. Coronavirus trending search queries. Google data on coronavirus search trends, retrieved April 22, 2020Not only are we seeing high-volume searches that never existed before (like “coronavirus financial aid”),
but search behavior for goods and services is also changing. It's no surprise that searches for grocery stores are up while searches for restaurants are down. And new trends in product searches like cotton bandanas are on the rise. Now that people are sheltering in place, other trends include a drop in mobile searches and an increase in desktop. WordStream reports a 24% drop on average in mobile search ad