Have you ever thought about this question? In the end is the price first, or the product? Kotler believes that: the price comes first, and fax number database the product is the tool to make the price appear reasonable. For example, in real estate, when you build a building, do you set the price first, or do you build the house first? Price first. The average price of this place is 30,000 yuan per square meter. I want to build a building of 60,000 yuan per square meter. How can I make this 60,000 yuan seem reasonable? Make a distinctive high-end design, plus the constant temperature of the wall, plus the central fresh air, plus a unique design...
Can this be sold for 60,000? Maybe or not? Think about what else you can do. If you build a house first and then set the price, you don't even know fax number database whether to add a constant temperature to the wall. For example: When you open a restaurant, what you first think about is not how much I cook Sichuan cuisine, Cantonese cuisine or crayfish, but how much per capita consumption should I target? 100, 300, or 50? If it is 300, what can I do to make consumers feel that 300 yuan is worth it? Different taste? different sources?
Different cooking skills? Decoration is fax number database different? What advantage do I have over other restaurants with 300 per capita? After this design, can I make money? For example, if you start a dance training, you should not first think about where my yoga studio is located, but first, how much do I plan to charge each time? 300? 400? Or 500? If it is 500, what is the difference between me and the other 500? How to design products so that consumers feel value? Consumers think it's worth it, can I still make money at my cost? Pricing is forcing you to position yourself.