The online fitness product Keep has exceeded 100 million users in just three years. What are the advantages of its product structure and functions? At present, why did Keep change the main battlefield from online to offline? How did keep achieve more than 100 million users in just three years, and what are the advantages of online product structure and functions? Why does keep, which is in urgent need of realization, shift the main battlefield from online to offline? How does Keep redefine the traditional fitness industry offline? The country has raised the sports and fitness industry to a strategic level. This huge cake that has emerged must be fast and accurate in order to
get most of it. How does Keep, who is committed to making the world move, write his business closed loop full of infinite imagination? 1. Industry analysis 1. National policy: In 2016, the "National Fitness Plan (2016-2020)" issued by the State Council proposed phone number list that by 2020, the number of people participating in physical exercise at least once a week will reach 700 million, and the number of people who regularly participate in physical exercise will reach 700 million. 435 million, and the total scale of sports consumption reached 1.5 trillion yuan. The development goal of the fitness industry: to carry 60% of the output value of sports, to start a large-scale industrialization process in ten years,
and to triple the industrial scale within 10 years. 2. Society: Since the launch of the first "National Fitness Day" in 2009, the ideal of "National Fitness" is becoming a reality in the past 10 years. Sports software "checks in" every day, fitness experts get "likes", and public fitness venues become the "standard" in the community; from the "required course" for longevity for the elderly, to the fashion "vane" for young people, from physical fitness To "becoming a better self"...Healthy, self-disciplined and fashionable fitness activities have been endowed with increasingly rich connotations and have become a way of life for Chinese people. Gyms are popping up like mushrooms, but gym personal training is too expensive. 3. Economy: The capital market is optimistic about sports and