Person on your email list. While this may happen regularly for nonprofits, businesses, and the general population at large, nonprofits should not delist these subscribers just yet. Instead of just looking at these followers as lost causes, take the time to try to reconnect with them, especially if they've donated to your organization in the past. Read on to find out how you can get started. Why re-engagement is important think about all the time, effort, and resources you put into building your donor list. Just because someone made a one-time donation and you haven't heard from them since doesn't necessarily mean it's a lost cause. Instead of abandoning them, focus your efforts on sending those inactive subscribers or inactive donors
A re-engagement email to win them back. Nonprofit re-engagement email example source: pinterest define inactive donors before turning our attention to company mailing list designing a re-engagement email, we first need to define what a lapsed donor is and how we can find them in our mailing lists. Lapsed donors are donors who have given to your nonprofit in the past but, for some reason, have stopped giving. What differentiates inactive donors from your typical inactive email subscribers is that these donors can still be involved in your email marketing efforts. However, they no longer make charitable donations to your cause. The definition of a lapsed donor may also differ between each nonprofit, especially if donors are defined by the time since their last charitable donation. For the most part, however, unused donors are identified by donors who have not donated to your organization in the last 12 months. While you might be eager to start rolling out your re-engagement emails
You'll want to set up more filters to help identify those who have donated in the last 12 months and another to segment your lists based on how much your donors have previously donated to your organization. Once these segments are created, you'll be able to carefully target specific donors with relevant information based on their giving history. While all donation sizes are essential, you may want to devote more energy to those who gave larger donations than to one-time donors who gave small amounts. Again, this decision is left to your fundraising team. Designing a re-engagement email that works once you have carefully defined and segmented your mailing list to create a priority list, you can then start working