Roll video is the ideal format for remembering, since it increases this rate by 58% higher than any other format. Don't you know what a pre-roll video is? Surely you have ever seen an advertisement on YouTube. Well, a pre-roll ad is one that comes out before the video content. Personalized videos work very well on tablets. The section where your ad is located affects its effectiveness very little, because the content and layout prevail over these elements. Do not forget that the optimal frequency is 5 OTS (opportunity to see) on PC and 3 OTS on mobile. The consumer establishes 83% of mobile stimuli ,
61% on tablets and 51% on PCs. You must take into account the location of the site so that it is remembered. The native and integrated formats in the content achieve greater impact thanks to not interrupting the user's navigation. Because recall rates are fairly even , include multi - screen advertising . Multiscreen advertising memory Well, each of the points described above is important if you want your advertising to remain in the minds of your users, but we want to highlight multi-screen advertising. Let's explain it very graphically... Have you ever watched a movie on your
TV and, at a time when you lost your attention, picked up your cell phone to watch something else? In fact, the condition of losing your attention should not even have been met. It can be the opposite: you take your cell phone to check the cast, look for movie reviews, among others. If this sounds familiar to you, you're part of multi-screen behavior, according to which Accenture found that 87% of users consume multiple screens while watching TV. And that is an opportunity for brands that want to last with advertising memories in omnichannel strategies. For example,
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