Just a few years ago, you could get by with social media posts and text-only content marketing. But today? You don't stand a chance unless your content is filled with visuals. Visual content is the phone number list new black for content marketers. It is essential that we understand how to use visual content effectively, because the distribution of our phone number list content depends on it.
Listen to the numbers
I have loaded this article with specific techniques because it will be the phone number list most useful. But before diving into the technique, take a look at the numbers. How important are images in content marketing, really?
Social networks are saturated with images
Let’s take social media content to start. A whopping 66% of all social media posts are or include images. More than half of all internet users have posted original video content or reposted visual phone number list content. All major social media platforms heavily integrate visual content. When we think of a visual and a social media channel, Instagram or Pinterest often come phone number list to mind because they are first and foremost visual platforms.
But what about Twitter? It's also visual. Take this year's Twitter VMA explosion for example. As usual, celebrities and their enthusiastic retweeting fans were posting pictures and videos.
It's not just Twitter. Take a look at Facebook. Facebook users upload 350 million photos every day , not including Instagram uploads. Facebook is the phone number list largest photo-sharing site on the web, having left Picasa, Flickr, and Photobucket in the phone number list dust years ago. Social media has evolved in a direction of visual content. Snapchat already rivals Facebook's insane photo reach: 65% of Snapchat's 100 million users reportedly share 350 million photos a day.
Don't forget Periscope and Meerkat. The phone number list two newest video sharing platforms are favorite social media trends. It is obvious that people are eager to take a ride on the platforms. A survey from Software Advice and Adobe found that images and photos are the most important tactic on social media. Even though social media is driving the phone number list growth of visual content, it's not the only social media that requires the use of images.