Every year, Google seems to give us a new ranking factor. In 2014, HTTPS became a ranking signal. In 2015, mobile usability became a ranking signal. After that, in 2016, RankBrain appeared, so we shifted the content development. And in 2017, the growth of HTTPS websites increased even more significantly. Currently, mobile page speed seems to be the next big ranking factor to note. That said, John Mueller guarantees that "greatness" is the key to Google's ranking. Splendor. — John ☆ .o (≧ ▽ ≦) o. ☆ (@JohnMu) September 6, 2017 But with over a billion websites online today, how do you create great ones ? One thing I do know for sure is that all of these ranking factors are shaped to create a better, better user experience.
With Google evaluating your site based on hundreds of ranking factors, it may seem impossible to know where to direct your SEO strategy for maximum value in 2020. But the good news. Ranking signals will continue to adapt to the user. This means that new SEO trends that are already surviving have roots in the current algorithm. And with a little photo color correction services creativity and SEO familiarity, it's perfectly possible to move up the ranks in 2020. advertisement Continue reading below The ranking signals aren't limited to seven, but the ones highlighted in this post are the ones I consider to be the most important this year. The ranking factors that will really be important in 2020 and why are: 1. Publish high quality content "You don't need high quality content on your website to rank," no one said.
The quality of your website and blog content remains important for 2020. Content still reigns as king. As Randfishkin pointed out on Whiteboard Friday, keyword-optimized content still retains valuable SEO power. Your content needs to provide valuable information. Thanks to Google's Panda and Fred algorithm updates, creating pages that aren't really worth it can bother you. A page like this portal site. fred-algorithm-ranking-signal Or this. poor-user-experience Even celebrities like eBay and Apple don't deserve the crown of content. Thin content hurt both brands. advertisement Continue reading below High-quality content means creating pages that provide useful content to users by increasing page dwell time, reducing bounce rates.