preconditions to increase the chance of publicity? How do you ensure that your press release is journalist-proof? I asked three journalists what they think is important when reading a press release and what influences them in choosing to read a press release in the first place. Spoiler alert: journalists are busy And that has an effect on the way they assess a press release. What also quickly became clear to me is that this busyness is partly due to the large number of press releases they receive in a day.
Varies from 7 to 21. And then your message executive list should just stand out. With the following tips you increase the chance that your press release will be picked up by serving journalists at their beck and call. Use it to your advantage! video player 00:01 00:01 Tip 1. Deadlines and overkill: stand out and personal approach Because journalists receive many press releases every day, they are unable to open all of them. And without the journalists opening your press release, the chance of publication is very small.
Make sure that you stand out in the recipient's mailbox. The first words determine whether the journalist clicks on your press release or not. These words should cover relevance, but also generate interest. What can help with this is a personal accompanying email. The journalists I spoke to indicated that they are more likely to click with press releases with a personal salutation. They said that they get the feeling that effort has been put into it and less like it is a general press release that ends up in the mailbox of hundreds of journalists. And giving journalists that feeling is important.