Mobile phone marketing is the practice of marketing or advertising products or services via mobile phones. In this form of advertising, the mobile phone acts as the medium that connects the business owner, marketer, and the end user. Advantages of mobile marketing The reason why business owners and marketers believe that mobile phone marketing can be very successful is simple. People hardly leave their mobile phone unattended. It is always with them.
So, they are more likely to see and respond to an ad on their mobile phone than, say, an ad on TV, radio, newspaper, magazines, or websites. Moreover email list, TV ads, print ads, and even online ads are very generic. They cannot be used to target a particular segment of customers. Mobile phone ads, on the other hand, can be very specific. You can send highly targeted ads to people based on their interests and preferences.
The way it works Most companies follow the OPT IN method when it comes to text mobile marketing. Mobile users are asked if they would like to join an advertising or marketing campaign run by a particular company. They are usually given some freebies (free talk time, free mobile games, free images or posters, ringtones, and more) for opting in. When a person opts in, he is asked certain questions about his likes and dislikes.